Welcome, aspiring arbitrageurs and CPA market sharks. In this case study, we will talk about how you can make money by leveraging already saturated approaches and simply changing the traffic source. Currently, most people focus on large and highly competitive sources such as Facebook or Google, often overlooking less popular but potentially more profitable sources. Today, we will discuss one such source - Snapchat. This social network has a significant audience in the West, and its advertising platform is not very different from Facebook's. However, many miss the opportunity to work with Snapchat, thereby missing out on potential profit.
Offer: AmourFactory by Vortex Ads GEO: USA Spent: $3,954 Received: $9,835 Profit: $5,881 ROI: 150%
The main difference between Snapchat and Facebook is the more lenient moderation of your advertising materials. Snapchat is not as large as Facebook or Google, so its moderation capabilities and ability to detect cloaking tools are still much weaker, which we can take advantage of. Additionally, a key difference for us is that Snapchat allows any advertising account to promote Mainstream dating, which makes it easier to work with creatives and provides a good starting point for hiding more profitable gray offers.
Offer: AmourFactory by Vortex Ads GEO: USA Spent: $3,954 Received: $9,835 Profit: $5,881 ROI: 150%
The main difference between Snapchat and Facebook is the more lenient moderation of your advertising materials. Snapchat is not as large as Facebook or Google, so its moderation capabilities and ability to detect cloaking tools are still much weaker, which we can take advantage of. Additionally, a key difference for us is that Snapchat allows any advertising account to promote Mainstream dating, which makes it easier to work with creatives and provides a good starting point for hiding more profitable gray offers.
In this case study, we will look at the offer "AmourFactory," an exclusive offer from Vortex Ads, which demonstrates top conversion rates. Initially, we started running it at the base rate, but due to the high-quality traffic, we received a bump in payout over time.
The Snapchat advertising account is quite simple and straightforward, with little difference compared to Facebook. In fact, we find it more user-friendly and practical to use. Additionally, there are fewer expenses involved in terms of proxies or accounts compared to platforms like Facebook. Throughout the campaign, we utilized five advertising accounts and five mobile proxies. We personally farmed these accounts, although it's difficult to label it as traditional farming. We simply created an account, registered an advertising account on it, spent $5-$10 on some white product, and that's it—the account was ready. This entire account creation process took approximately 1-2 days, after which we could start our work.
We primarily ran campaigns through our own webview applications, optimizing for CPI (Cost Per Install). One notable difference with Snapchat compared to other sources is that although it optimizes your app's ads based on CPI, you still pay per click. Snapchat selects the audience that is more likely to download your app. This differs from In-App networks where money is deducted only after a user installs the app.
We targeted a broad audience, specifically men aged 25 to 50. Occasionally, we added the "Single Martial Status" parameter to target single men.
We primarily ran campaigns through our own webview applications, optimizing for CPI (Cost Per Install). One notable difference with Snapchat compared to other sources is that although it optimizes your app's ads based on CPI, you still pay per click. Snapchat selects the audience that is more likely to download your app. This differs from In-App networks where money is deducted only after a user installs the app.
We targeted a broad audience, specifically men aged 25 to 50. Occasionally, we added the "Single Martial Status" parameter to target single men.
We initially used both videos and images as creatives, but eventually decided to focus solely on videos as they showed higher CTR (Click-Through Rate). Generally, the creatives followed a standard approach - featuring attractive women who appeared to be located nearby. Users were encouraged to "swipe up" to access a complete list of such individuals.
Here are a few examples of images:
Throughout the entire period, we achieved over 10,000 installs and approximately 2,000 conversions.
Metrics:
Average CTR% = 0.95% Average CR% (Swipe to install) = 11% Average CR% (Install to conversion) = 25-30%
Metrics:
Average CTR% = 0.95% Average CR% (Swipe to install) = 11% Average CR% (Install to conversion) = 25-30%
Don't get stuck on the same traffic sources - explore the new ones and generate new ideas. As practice shows, money in arbitrage can be found in the most unexpected places. Good luck, gentlemen, and dare to take the leap!