Hello! Today, we will analyze a real case with FB* in Poland—following all the traditional practices but with new realities.
And here are the results:
- Leakage period: 1.06-22.06
- Spend: $50,696
- Revenue: $130,043
- Profit: $79,347
- ROI: 183.51%
- Offer: Ice Casino
- Affiliate Network: Profit House
And here are the results:
Deposit process:
The average installation price was around $1.2-$1.5, and campaigns quickly latched onto such a price point at the beginning of the leakage and held on until the ban. The "hook" rate at this price level was around 75-85%.
We operate based on events. From experience, even if we target specific regions, the number of deposits is significantly lower. As for installs, let's not even talk about it: you can spend 200-300 installations for just one deposit.
The first deposit on engaged accounts is usually up to $30.
The average installation price was around $1.2-$1.5, and campaigns quickly latched onto such a price point at the beginning of the leakage and held on until the ban. The "hook" rate at this price level was around 75-85%.
We operate based on events. From experience, even if we target specific regions, the number of deposits is significantly lower. As for installs, let's not even talk about it: you can spend 200-300 installations for just one deposit.
The first deposit on engaged accounts is usually up to $30.
Later on, the cost per deposit decreased slightly but not significantly. Therefore, we adhered to the following deposit strategy: for the first $10, we focused solely on the installation price and the presence of at least one registration. If everything was satisfactory, we continued running the campaign up to $30. If no deposit was received, we paused the campaign, and if a deposit was received, we resumed it. If the campaigns didn't perform well from the start, we reactivated non-performing campaigns to re-enter the auction. If they still didn't perform well the second time, we made changes to the creatives or other variables on the account.
Accounts could run up to $100 without any deposits, but more often there were successful deposits, resulting in a positive outcome:
Creatives:
Creative hack: Advertisements that incorporate elements from the visual design of the landing page where the traffic is directed to perform well. It is also effective to use minor details such as a color scheme that is compatible with the product being promoted. What I paid special attention to was when we put extra effort into accurately translating the creatives through the media, the traffic cost and conversion rate significantly improved.
More about creative rotation:
Rotating the creative (completely changing it, not just making it unique) brought the installation price back to the range of $1.2-$1.5. By rotation, I mean maintaining the same approach (emotion + bank with two screens) but completely changing the bank interface, redesigning the push notifications from scratch, introducing a new emotion, and adding new slots.
If we follow the example above, the price is unlikely to change, and it may even increase. Simply adding a sticker from a screenshot does not help with uniqueness, as Facebook* has become adept at recognizing this tactic, and achieving results through such a simple action is no longer feasible.
And now, let's discuss what works:
And now, let's discuss what works:
As you can notice, there are very few common elements among these creatives. The only thing that unites them is the APPROACH.
In general, the campaign was built entirely based on the previous year's experience. Even our in-house designer dug up their old drafts, which tremendously helped us.
Uniqueness and its value:
All creatives were made unique. Each creative's uniqueness cost $3. Each version of the creatives was strictly used in one advertising account.
In short:
Everything according to the classic approach.
With this approach, each launch starts fresh, as if it were the first time, which results in a very good and, most importantly, stable cost per installation.
In general, the campaign was built entirely based on the previous year's experience. Even our in-house designer dug up their old drafts, which tremendously helped us.
Uniqueness and its value:
All creatives were made unique. Each creative's uniqueness cost $3. Each version of the creatives was strictly used in one advertising account.
In short:
- Cleaning the creative's metadata.
- Adding visual elements.
- Changing its resolution.
- Applying noise to the image.
- Modifying the audio track.
- Adding effects such as transitions or blurring.
Everything according to the classic approach.
With this approach, each launch starts fresh, as if it were the first time, which results in a very good and, most importantly, stable cost per installation.
Accounts:
King accounts (manual farming with SIM cards) are tied to high-quality European BMs with logs and spend heavily. Every other day, I launch campaigns from the king's account, resulting in approximately $4,000 in leakage while spending around $30 on the king and logs. Unfortunately, I cannot provide sellers' information. Proxies: Mobile EU proxies. I acquire them here: [proxy service link].
Automated advertising campaigns. Pros and cons: I tested automation again. Its main value lies in the absence of dipleaks, and our applications allow us to run campaigns based on naming. Consequently, the auction is always cold, and we acquire traffic at a very low cost, enjoying the benefits.
As for the downsides, I must mention that these campaigns need to be filtered rigorously. In about 20-25% of cases, we encounter campaigns with a low installation cost, good conversion to registration, but nearly zero conversion to deposits. Naturally, we turn off such campaigns after reaching a leakage of around $40-50.
*Forbidden organization on the territory of the Russian Federation.
Automated advertising campaigns. Pros and cons: I tested automation again. Its main value lies in the absence of dipleaks, and our applications allow us to run campaigns based on naming. Consequently, the auction is always cold, and we acquire traffic at a very low cost, enjoying the benefits.
As for the downsides, I must mention that these campaigns need to be filtered rigorously. In about 20-25% of cases, we encounter campaigns with a low installation cost, good conversion to registration, but nearly zero conversion to deposits. Naturally, we turn off such campaigns after reaching a leakage of around $40-50.
*Forbidden organization on the territory of the Russian Federation.