Hello, AFFSTAR on the line! Today we will share an interesting case from the NewsProfit team on promoting the popular potency offer "Sultan's Strength". The key feature of this case is monetization through a storefront.
But first, let's take a brief summary of the case:
Affiliate network: AFFSTAR Offer: Sultan's Strength - potency product Campaign period: 01.11 - 22.11 Spent: 155,160 rubles Earned: 313,688 rubles Profit: 158,528 rubles Monetization revenue: 107,742 rubles Traffic source: Google Ads GEO: Kazakhstan
The team ran the campaign for the potency product "Sultan's Strength." What is the main advantage of such an offer? Of course, its year-round appeal: the demand is not seasonal and never ends. Therefore, initially, the idea of promoting this offer promised to be profitable.
Audience and GEO
Now let's focus on the GEO, Kazakhstan. The choice is determined by the characteristics of this GEO: a not overly competitive auction and good payout rates. The majority of the population in Kazakhstan has an income that allows for impulsive purchases. Due to the obvious reasons, the offer's theme defines the target audience: men aged 45+ (even 50+).
It might be worth testing the audience starting from 30 years old, but selecting such an age range is based solely on the hypothesis that the potential of the audience starts from this value. Additionally, it could be a good option to include married women aged 40+. However, it's important to understand that selecting an audience different from the one recommended in the offer card does not guarantee excellent results: it opens up the field for finding new effective approaches.
But first, let's take a brief summary of the case:
Affiliate network: AFFSTAR Offer: Sultan's Strength - potency product Campaign period: 01.11 - 22.11 Spent: 155,160 rubles Earned: 313,688 rubles Profit: 158,528 rubles Monetization revenue: 107,742 rubles Traffic source: Google Ads GEO: Kazakhstan
The team ran the campaign for the potency product "Sultan's Strength." What is the main advantage of such an offer? Of course, its year-round appeal: the demand is not seasonal and never ends. Therefore, initially, the idea of promoting this offer promised to be profitable.
Audience and GEO
Now let's focus on the GEO, Kazakhstan. The choice is determined by the characteristics of this GEO: a not overly competitive auction and good payout rates. The majority of the population in Kazakhstan has an income that allows for impulsive purchases. Due to the obvious reasons, the offer's theme defines the target audience: men aged 45+ (even 50+).
It might be worth testing the audience starting from 30 years old, but selecting such an age range is based solely on the hypothesis that the potential of the audience starts from this value. Additionally, it could be a good option to include married women aged 40+. However, it's important to understand that selecting an audience different from the one recommended in the offer card does not guarantee excellent results: it opens up the field for finding new effective approaches.
Approaches:
We are exploring the main pain points of the target audience for the potency offer: lack of understanding of what to do, inability to validate oneself, fear of someone finding out about the problem, and reluctance to admit that the problem exists. There are numerous psychological aspects related to uncertainty and fears that generate a desire to find a quick and effective solution to the problem.
As for the approaches, the following features work best for the target audience of potency products:
Under no circumstances should you troll, as a cruel joke will not motivate anyone to buy your product. It is better to exaggerate than to be outright offensive. Therefore, we honestly promise throngs of satisfied women and an alpha male status :)
The choice of creatives depends on the traffic source. The best way to avoid a ban on Google Ads is to select images that evoke the desired associations. Blatantly explicit visuals should be avoided. Examples of tested visuals include jellyfish or nuts that remotely resemble genitalia.
As for the approaches, the following features work best for the target audience of potency products:
- Natural and safe composition.
- Quick and long-lasting results.
- Authoritative opinions.
- Storytelling.
- Removing responsibility from the user for their problem.
Under no circumstances should you troll, as a cruel joke will not motivate anyone to buy your product. It is better to exaggerate than to be outright offensive. Therefore, we honestly promise throngs of satisfied women and an alpha male status :)
The choice of creatives depends on the traffic source. The best way to avoid a ban on Google Ads is to select images that evoke the desired associations. Blatantly explicit visuals should be avoided. Examples of tested visuals include jellyfish or nuts that remotely resemble genitalia.
Explicit and VERY explicit creatives, of course, can convert very well. However, they can only be used if you are running them from a lenient traffic source.
Approaches:
We are exploring the main pain points of the target audience for the potency offer: lack of understanding of what to do, inability to validate oneself, fear of someone finding out about the problem, and reluctance to admit that the problem exists. There are numerous psychological aspects related to uncertainty and fears that generate a desire to find a quick and effective solution to the problem.
As for the approaches, the following features work best for the target audience of potency products:
Under no circumstances should you troll, as a cruel joke will not motivate anyone to buy your product. It is better to exaggerate than to be outright offensive. Therefore, we honestly promise throngs of satisfied women and an alpha male status :)
The choice of creatives depends on the traffic source. The best way to avoid a ban on Google Ads is to select images that evoke the desired associations. Blatantly explicit visuals should be avoided. Examples of tested visuals include jellyfish or nuts that remotely resemble genitalia.
Campaign Results:
Returning to the results of the campaign on Google Ads, here are the figures: Total leads generated: 613, some of which were low quality. Approved leads: 213, resulting in a 34% approval rate. The cost per lead was slightly over 250 rubles.
Below, you can see a screenshot of the statistics from the affiliate network.
[Note: As a text-based AI model, I am unable to provide or display images.]
As for the approaches, the following features work best for the target audience of potency products:
- Natural and safe composition.
- Quick and long-lasting results.
- Authoritative opinions.
- Storytelling.
- Removing responsibility from the user for their problem.
Under no circumstances should you troll, as a cruel joke will not motivate anyone to buy your product. It is better to exaggerate than to be outright offensive. Therefore, we honestly promise throngs of satisfied women and an alpha male status :)
The choice of creatives depends on the traffic source. The best way to avoid a ban on Google Ads is to select images that evoke the desired associations. Blatantly explicit visuals should be avoided. Examples of tested visuals include jellyfish or nuts that remotely resemble genitalia.
Campaign Results:
Returning to the results of the campaign on Google Ads, here are the figures: Total leads generated: 613, some of which were low quality. Approved leads: 213, resulting in a 34% approval rate. The cost per lead was slightly over 250 rubles.
Below, you can see a screenshot of the statistics from the affiliate network.
[Note: As a text-based AI model, I am unable to provide or display images.]
The top account generated a net profit of 87,581 rubles.
It is known that traffic from Google is the most targeted, and the results from there are the most lucrative. However, bounce traffic is always present, and it is impossible to do without it. For this reason, on each account, additional monetization was implemented through the "Back" button from NewsProfit. In the end, it generated 62,682 rubles on the top account, while the results on the other accounts were more modest. You can view the results for the other accounts in the screenshot.
How does monetization work? The monetization is implemented by embedding a ready-made code into the "Back" button on the pre-landing page, which redirects the user to a storefront with various offers.
This way, the outgoing traffic is brought back into our sales funnel. Users familiarize themselves with the page and make purchases based on their interests, and we generate profit.
How to enable monetization?
In the discussed case, monetization brought an additional 67% profit. Furthermore, the "Back" button in the Kazakhstan GEO showed even better results compared to, for example, Russia. However, it is important to understand that similar results can only be achieved with high-quality traffic.
Summary
Over three weeks, a net profit of 158,528 rubles was earned, and monetization brought an additional 107,742 rubles - which is a good result!
The success of this case was influenced by the right approach in working with the "Sila Sultana" offer from AFFSTAR. Don't be afraid to test and launch on multiple accounts: this case is direct proof that monetization can bring varying amounts of income. Nonetheless, it is important not to overlook such a useful tool!
We recommend testing other offers from AFFSTAR while incorporating monetization. Wishing everyone high profits! :)
This way, the outgoing traffic is brought back into our sales funnel. Users familiarize themselves with the page and make purchases based on their interests, and we generate profit.
How to enable monetization?
- Take the ready-made code from the NewsProfit personal account.
- Insert this code into the body of your pre-landing page.
In the discussed case, monetization brought an additional 67% profit. Furthermore, the "Back" button in the Kazakhstan GEO showed even better results compared to, for example, Russia. However, it is important to understand that similar results can only be achieved with high-quality traffic.
Summary
Over three weeks, a net profit of 158,528 rubles was earned, and monetization brought an additional 107,742 rubles - which is a good result!
The success of this case was influenced by the right approach in working with the "Sila Sultana" offer from AFFSTAR. Don't be afraid to test and launch on multiple accounts: this case is direct proof that monetization can bring varying amounts of income. Nonetheless, it is important not to overlook such a useful tool!
We recommend testing other offers from AFFSTAR while incorporating monetization. Wishing everyone high profits! :)