Hello, everyone! I finally got into the Adsterra affiliate network. In today's case study, I will show you how you can quickly earn decent money with CPI conversions, using my own example. Today, we will be targeting Tier-1 geo - the USA. It's going to be hot, so let's get to work at this point!
Hello, everyone! I finally made it to the Adsterra affiliate network. In today's case study, I will demonstrate how you can quickly earn decent money with CPI conversions, using my own example. Today, we will be targeting Tier-1 geo - the USA. It's going to be hot, so let's get to work!
Offer Selection
I started by receiving a newsletter from Adsterra, which included a collection of top offers from various verticals. I contacted support and found out that VPN offers targeting the USA are currently performing well. I decided to combine my favorite format, Social Bar, with an interesting VPN offer from the network.
Our offer is slightly unusual, and I haven't come across many similar ones before. The key feature is its simple flow - CPI. I recommend starting with such a straightforward flow and then expanding to trials, CPS, and revshare to earn even more.
In our case, we will be paid for each installation, which is definitely exciting!
Conversion type: CPI Vertical: VPN Device format: Mobile, Tablet OS type: iOS Restrictions: no incent, no email, no bot Payment per installation: $1.6 (!!!) All new partners have an initial test limit of 100 conversions. Limits can be exceeded after a quality check.
Strategy
I began my work on the offer by consulting my personal manager about the intricacies of working with it, any recommendations, and so on. Remember that when working with Social Bar, it's necessary to create a large number of diverse creatives that will later be tested.
We decided to drive traffic using the CPC model with a payout of $0.018 per click.
Creatives
Now, let's move on to creating the creatives. As I mentioned earlier, create as many creatives as possible and conduct tests to see which ones resonate best with the audience. This is essential for maximizing conversions. The better your creative, the higher the chances of conversion, logically.
Since I had never worked with this format in combination with VPN offers before, I had to put in a lot of effort to create a pool of creatives that converted well. However, you can make it easier by using spy tools for push notifications, taking text and creatives from there.
During the tests, the most successful creatives were mock-up designs with Apple logos. Remember, we are targeting iPhone owners, right? So why not take advantage of this opportunity?
The idea was to use a template that resembles a system message from the operating system. Such messages are rarely ignored by users, which increases our chances of success.
Since most of you are familiar with the English language, I won't provide translations. Here are some examples of my creatives based on my own ideas: Try not to be too flashy with the content of your creatives to avoid scaring off potential conversions. Aim to find different approaches to writing the content of your creatives.
By the way, I learned from support that it's best to use PNG images. Although they have a black background in the preview, they will appear clear to the end users. This offer already has a pre-lander embedded in the URL, so we don't need to worry about selecting a pre-lander, which makes our task easier.
Optimization
Stage 1 (Adding tablets)
Launching through the Self-Service Platform initially only allows using one device format. However, the offer page clearly states that we can target tablets as well. So I suggest enabling them if you want to scale the campaign.
Stage 2 (Using custom bids)
Instead of spending time creating extensive blacklists and whitelists, you can simply increase bids for the placements that matter to you.
Post-optimization
In summary: target mobile devices and tablets; target iOS
Offer Selection
I started by receiving a newsletter from Adsterra, which included a collection of top offers from various verticals. I contacted support and found out that VPN offers targeting the USA are currently performing well. I decided to combine my favorite format, Social Bar, with an interesting VPN offer from the network.
Our offer is slightly unusual, and I haven't come across many similar ones before. The key feature is its simple flow - CPI. I recommend starting with such a straightforward flow and then expanding to trials, CPS, and revshare to earn even more.
In our case, we will be paid for each installation, which is definitely exciting!
Conversion type: CPI Vertical: VPN Device format: Mobile, Tablet OS type: iOS Restrictions: no incent, no email, no bot Payment per installation: $1.6 (!!!) All new partners have an initial test limit of 100 conversions. Limits can be exceeded after a quality check.
Strategy
I began my work on the offer by consulting my personal manager about the intricacies of working with it, any recommendations, and so on. Remember that when working with Social Bar, it's necessary to create a large number of diverse creatives that will later be tested.
We decided to drive traffic using the CPC model with a payout of $0.018 per click.
Creatives
Now, let's move on to creating the creatives. As I mentioned earlier, create as many creatives as possible and conduct tests to see which ones resonate best with the audience. This is essential for maximizing conversions. The better your creative, the higher the chances of conversion, logically.
Since I had never worked with this format in combination with VPN offers before, I had to put in a lot of effort to create a pool of creatives that converted well. However, you can make it easier by using spy tools for push notifications, taking text and creatives from there.
During the tests, the most successful creatives were mock-up designs with Apple logos. Remember, we are targeting iPhone owners, right? So why not take advantage of this opportunity?
The idea was to use a template that resembles a system message from the operating system. Such messages are rarely ignored by users, which increases our chances of success.
Since most of you are familiar with the English language, I won't provide translations. Here are some examples of my creatives based on my own ideas: Try not to be too flashy with the content of your creatives to avoid scaring off potential conversions. Aim to find different approaches to writing the content of your creatives.
By the way, I learned from support that it's best to use PNG images. Although they have a black background in the preview, they will appear clear to the end users. This offer already has a pre-lander embedded in the URL, so we don't need to worry about selecting a pre-lander, which makes our task easier.
Optimization
Stage 1 (Adding tablets)
Launching through the Self-Service Platform initially only allows using one device format. However, the offer page clearly states that we can target tablets as well. So I suggest enabling them if you want to scale the campaign.
Stage 2 (Using custom bids)
Instead of spending time creating extensive blacklists and whitelists, you can simply increase bids for the placements that matter to you.
Post-optimization
In summary: target mobile devices and tablets; target iOS