Traffic arbitrage cases
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Traffic arbitrage cases

Case: ROI 916% with TikTok - $3.3 million in 2.5 months on subscriptions.

Hello! Today I will tell you how easily you can earn money with micro-influencers on TikTok.

Period: 08.02.2021 - 08.03.2021
Total expenditure: 360,000 rubles
Total revenue: 3,658,000 rubles
Profit: 3,298,000 rubles
ROI: 916% (ROI calculator)
Affiliate program:
Offer: GameSport.BET
Terms: RevShare 50%
Geo: Russia and CIS
Traffic source: TikTok
Why TikTok?

It's very simple:

  1. Affordable advertising.
  2. Large reach: Many people will see the ads.
  3. Loyal audience.

How did I come up with this strategy?

Managers from approached me about 2 months ago. During this time, we worked on several models:

  1. They bought advertising posts from me for a fixed fee.
  2. I started working directly with the affiliate program.
  3. Eventually, I started purchasing advertising from influencers myself.

Screenshots of individual stream statistics.
I think we can skip the part about me working for a fixed fee, as it is a standard practice for many bloggers, and let's move straight to the interesting part about how to properly select influencers for advertising a specific product.

First, let's define the Unique Selling Proposition (USP) or the distinctive features of the product:

  1. Legal product with media license. This means there won't be any issues with bans.
  2. Trial access for 1 ruble. Everyone has 1 ruble.

The advantages of

  1. Automatic deductions for services. This means you build a user base that will sustain you for years.
  2. You receive up to 50% from each payment, which is substantial.
  3. The TikTok audience hasn't been targeted by this offer yet.
  4. Payouts to cards, Qiwi, individual entrepreneurs (ИП), or LLC. Other methods available upon request.

Where to find influencers and how?

  1. TikTok influencer marketplaces. Go to Google and search for various options.
  2. Manually review recommendations and select those with good activity in the comments. This method is more reliable.
  3. Personally, I manually selected from recommendations because on marketplaces, there are often managers representing the TikTokers, which leads to higher placement costs. Try to purchase ads from TikTokers with up to 300,000 followers. As practice shows, their prices are lower, but conversion rates are better than those with millions of followers.

Recommendations for collaborating with TikTokers:

  1. The video should be in an entertaining format with a native recommendation (call to action) to try the service.
  2. Always negotiate a guaranteed number of views for the video. If the video doesn't reach the minimum number of views within 3 days, the link should be active until the agreed-upon view count is reached.
  3. Add the link to the profile description for a minimum of 3 days. I don't recommend using trigger words like "earnings," "scheme," "way to earn," etc. It's better to have a straightforward call to action.
Payment is made 50% before the video release and 50% after. Make sure to request statistics on GEO (geographic location); many TikTokers have followers from Arab or Indian regions, which may not be suitable for our target audience. You can also use blogger analytics services.

Monitor the comments. If there are any negative comments, reach out to the influencer and request their removal.