Optimization of landing pages and pre-landers for mobile devices is a mandatory task for arbitrageurs and webmasters. The reason is that more than half of the traffic today comes from mobile devices. This means that websites must load quickly and function correctly. Otherwise, the user attracted by the advertising will simply not wait for the page to load or may not be able to view the content created for them. As a result, you will lose a lead, and therefore, there is no avoiding the need to work on optimization.
However, it is not enough to think that to achieve profit, it's sufficient to prepare a user-friendly interface and ensure fast loading speed. It is essential to pay attention to the content of the pages and refine it.
What is needed for optimization?
Optimization for mobile devices involves a comprehensive approach to improving loading speed and functionality of pre-landers and landing pages, as well as enhancing user convenience. It all starts with choosing a template: it is crucial to opt for a high-quality and lightweight template without excessive use of JavaScript animation. This will help streamline the process right from the preparation stage.
If you are using ready-made pre-landers and landing pages downloaded from affiliate program dashboards, they need to be refined.
Start by checking their loading speed using PageSpeed Insights. The service will show how quickly they load on mobile devices or PCs. You can also utilize Google Analytics, specifically the "Behavior" → "Page Load Time" reports.
What do you need to do to speed up the performance of your pre-landers and landing pages?
Test different file formats for videos or images. Perhaps, using videos instead of GIFs and using images in the webp format instead of JPGs might make your pre-landers and landing pages load faster.
However, that's not all. To ensure users feel comfortable on your landing pages, you need to know the devices they are using the most.
For this purpose, you can use Google Analytics: the reports in the "Audience" → "Mobile Users" section will provide you with recorded models and resolutions of their screens. This will allow you to properly set up responsive design and make the landing page readable on user devices, ultimately enhancing user experience and improving the page's ranking in search engine eyes.
Start by checking their loading speed using PageSpeed Insights. The service will show how quickly they load on mobile devices or PCs. You can also utilize Google Analytics, specifically the "Behavior" → "Page Load Time" reports.
What do you need to do to speed up the performance of your pre-landers and landing pages?
- Clean up the code from unnecessary scripts and commands.
- Apply GZIP compression to reduce file sizes.
- Remove unused or unnecessary redirects.
- Reduce the size of all images weighing more than 300–500 kilobytes.
Test different file formats for videos or images. Perhaps, using videos instead of GIFs and using images in the webp format instead of JPGs might make your pre-landers and landing pages load faster.
However, that's not all. To ensure users feel comfortable on your landing pages, you need to know the devices they are using the most.
For this purpose, you can use Google Analytics: the reports in the "Audience" → "Mobile Users" section will provide you with recorded models and resolutions of their screens. This will allow you to properly set up responsive design and make the landing page readable on user devices, ultimately enhancing user experience and improving the page's ranking in search engine eyes.
Let's optimize the interface and content
One of the essential requirements for creating a high-quality pre-lander or landing page is ensuring its user-friendliness. Therefore, it is necessary to place navigation buttons, transition links from the pre-lander to the landing page, or order forms in a way that is easily accessible.
IMPORTANT: Always test the pages on mobile devices yourself. All elements should display correctly and be easily readable. Additionally, you can use services like Mobile-Friendly Test or Browserstack to see how your landing pages and pre-landers appear on different devices.
IMPORTANT: Always test the pages on mobile devices yourself. All elements should display correctly and be easily readable. Additionally, you can use services like Mobile-Friendly Test or Browserstack to see how your landing pages and pre-landers appear on different devices.
What to do with the content?
The combination of "pre-lander + landing page" allows you to build interest in your offer. It is the pre-landers that explain how this particular product, course, or service helped solve the user's problem. Therefore, it is essential to think about what kind of content will best resonate with the target audience. Pre-landers can be designed as copies of news websites, quizzes, interviews with experts or celebrities, review aggregators, and more. It is crucial to make the content lively and avoid using similar comments, repetitive success stories, and so on.
So, check to what extent your pre-lander follows the pattern of "Problem Statement → Found Solution → Benefits Obtained → Conclusion." Of course, this pattern may vary depending on the chosen vertical and offer. It is vital to adapt the content to the interests of the target audience.
So, check to what extent your pre-lander follows the pattern of "Problem Statement → Found Solution → Benefits Obtained → Conclusion." Of course, this pattern may vary depending on the chosen vertical and offer. It is vital to adapt the content to the interests of the target audience.
Useful services and tools
Google Analytics
A service that will help you assess your target audience, website speed, and page loading. Detailed reports and necessary statistics in one interface.
Chrome Developer Tools
The service will help check the loading speed and also identify if there are any errors in the code or scripts on the page.
Google PageSpeed Insights
A tool for measuring page loading speed. It will help check how quickly your pre-landers and landing pages load and provide optimization advice.
Mobile-Friendly Test
A service for testing page optimization for mobile devices. Enter the URL and get a detailed report on how user-friendly your landing page is for viewing on smartphones or tablets.
BrowserStack
A comprehensive service that not only allows testing pages for errors and loading speed but also enables you to check how your landing pages and pre-landers appear on specific devices and in particular browsers.
Lambdatest
An alternative to BrowserStack, this service offers automatic testing of pages across different browsers and operating systems. It is suitable for checking both mobile and desktop versions of websites.
Questions and Answers
Vladislav Bochkaryov, an arbitrage specialist
What to focus on when optimizing landing pages and pre-landers for mobile devices (loading speed, layout, etc.)?
The most important factors for me are:
- Readability and motivation for purchase: If your landing page/pre-lander loads quickly but the content is poorly presented, conversion will be unlikely. Content is crucial, and it should be crafted in a language that is clear and understandable to a wide audience. Analyzing the target audience's pain points and motivations is essential, and the content should address these concisely and clearly. Conducting interviews with the target audience will be ideal for understanding their needs, though this step is often overlooked. For example, if the product is about weight loss, the user on the landing page should find answers to questions like: What will I get from the product? In what time frame? And why should I trust you? The pre-lander should also convince the user, and the combination with the landing page should work productively. The pre-lander should contain a compelling story that connects with the user's most sensitive points related to weight, and it should evoke emotions and be written genuinely, rather than relying solely on sales slogans. It's not even necessary to use well-known celebrities; telling an emotionally engaging story can be sufficient to captivate the reader.
Regarding readability: Don't worry too much about design; the essential part is to make the persuasive content visible on the first page of the landing without scrolling and readable without causing eye strain. Thus, minimize distracting elements, and focus on the results and emotions, as people buy your product not just for its low price but for the outcomes and emotions they will experience after using it.
- Optimization: The loading speed of the content is essential but secondary. Creating a fast-loading landing page/pre-lander is not difficult, even for a novice developer. The key is to avoid overwhelming the page with unnecessary content, such as numerous banners and unnecessary images. It's crucial to conduct initial tests, analyze heatmaps, and understand what users pay attention to, so you can focus on those elements and remove any excess.
In my opinion, the factors mentioned above are the most critical; everything else is secondary.
What tools or services do you use?
It seems like you are describing your personal preferences and strategies for working with landing pages and ad creatives. From what I understand, you have two main approaches:
For landing pages, you prefer to download the landing page source code (Lendos) from various affiliate programs (PP) and make the necessary changes yourself. This involves setting up pixels, metrics, modifying texts, and images to suit your needs.
When dealing with ad creatives, you follow a similar process as with landing pages. The primary task is to change the text, and you don't usually alter the design significantly. Making the content easily readable is crucial, and you may increase the font size to cater to older audiences.
In case you encounter problems with the layout after making changes, you opt to outsource the work by creating tasks on freelance platforms. This allows you to address any issues with the layout, and the cost varies depending on the complexity of the situation.
Additionally, if you feel lazy or don't want to search for freelancers, you download other landing pages and make the necessary modifications, as it's often faster and cheaper than outsourcing the work.
Alice, PR Manager at KMA.BIZ
What to focus on when optimizing landing pages and pre-landers for mobile devices (loading speed, layout, etc.)?
When optimizing landing pages and pre-landing pages for mobile devices, it is essential to pay attention to the loading speed of images. The visual component provides users with necessary information about the product and stimulates them to make a purchase.
What tools or services do you use?
All our servers have PageSpeed Module installed, which allows us to optimize both images and styles. Additionally, each of our landing pages and pre-landing pages undergoes testing in the Browserstack service, providing us with accurate display representation on iOS and various other mobile devices. Furthermore, we regularly utilize the Tinypng service for image compression.
Maria, owner of AGM_team
What to focus on when optimizing landing pages and pre-landers for mobile devices (loading speed, layout, etc.)?
We optimize our landing pages for loading speed by cleaning unnecessary scripts from the affiliate programs' landing pages (PP), removing any irrelevant information (short and clear landing pages with distinct Unique Selling Propositions always convert better than long, confusing ones), sometimes compressing images, and eliminating GIFs. The faster the website loads, the better it affects conversion rates; ideally, we aim for 1-2 seconds (up to 3 seconds is acceptable).
We also thoroughly work on the landing pages to ensure relevant and adequate Unique Selling Propositions (UTPs). Occasionally, we add elements to make the landing pages more relevant to the creative, rewrite comments (to make them more engaging and address possible objections). Additionally, we incorporate some custom features or scripts (e.g., for convenient phone number input).
We always check the layout to ensure everything appears correctly (at the very least, we open our landing pages on our phones and review them). Unfortunately, even some standard landing pages from certain affiliate programs (especially responsive ones) may have issues, and they may not display correctly on phones without external intervention.
What tools or services do you use?
We utilize public solutions to test website loading speed (keeping in mind the importance of geo hosting), check landing page adaptability across various devices, and employ image compression services. Our design and video editing needs are fulfilled through the use of Photoshop and Premier Pro, respectively. Additionally, we make use of Tilda as a platform for building web projects.
Previously, we actively relied on Arbalet, but recently it encountered issues. However, the same team has introduced a new solution, and we are currently testing its capabilities to assess its effectiveness.
Yellow Web, owner of Crazy Profits Agency team
What to focus on when optimizing landing pages and pre-landers for mobile devices (loading speed, layout, etc.)?
Things to pay attention to:
Image size: Compress anything larger than 300-500 kilobytes and resize large images.
Image formats: Convert all gifs into videos, and jpg and png into webp format whenever possible.
Number of script and style files: If there are more than 2-3 styles or scripts, consider combining them into one file and minify them.
Load scripts and styles asynchronously, especially those not needed immediately.
Utilize lazy loading for images.
Avoid using a large number of custom fonts.
In general, the optimal size for pre-landing pages should not exceed 2 megabytes, and loading speed should be no more than 3-5 seconds.
What tools or services do you use?
We use Chrome Developer Tools to check the sizes and loading times of websites, review the console for script or layout errors.
We also utilize websites like "ping-admin" to assess how quickly the site opens from specific GEO locations.
Google PageSpeed Insights provides a comprehensive test to evaluate the website's loading speed and suggests potential optimizations.
For image compression, we rely on free open-source utilities such as pngquant and mozjpeg. To convert image formats, we use XnConvert, and for videos, we utilize FFMPEG.
Conclusion
Using ready-made pre-landers and landing pages might not be the best choice for an arbitrager. Regardless, you must always verify them for errors and assess their mobile optimization quality. This directly affects your conversion rates and earnings. The more user-friendly and appealing your pre-lander and landing page are to users, the higher your overall profit will be.