An arbitrator is a kind of craftsman engaged in product promotion through traffic management. Like any respectable craftsman, they rely on a set of tools in their work. One such tool is a search engine, which in the 21st century has managed to overshadow libraries as the primary source of information retrieval. Any person who submits a certain query to a search engine inevitably becomes part of what is known as search traffic.
What are you talking about, you might ask, as 90% of online searches come down to the beloved "just Google it," so what more is there to discuss? Indeed, to this day, Google remains an unrivaled leader in the field of search engines both globally and in local markets, including the Russian market.
Search engines in Russia
However, firstly, Google did not always dominate, and in the case of Russia, it only recently took the lead from Yandex. Moreover, the competition between the two companies remains fierce. Secondly, "Googling" is not allowed everywhere. For example, in countries with communist regimes (China, North Korea, Cuba), and some others (Iran, Syria), Google is partially or completely inaccessible. Thirdly, considering the tense geopolitical situation, Russia could potentially be added to the list of those countries tomorrow. Additionally, most offers only target traffic from specific locations, meaning they have geographical restrictions. For instance, if an advertiser is selling flowers in St. Petersburg, they will be less interested in traffic from other cities in Russia, let alone other countries.
Of course, VPNs (Virtual Private Networks) are still an option, but for Yandex, being blocked in Ukraine, it did not help retain its market share.
Of course, VPNs (Virtual Private Networks) are still an option, but for Yandex, being blocked in Ukraine, it did not help retain its market share.
Search engines in Ukraine.
Therefore, to avoid losing all the traffic in one go, we recommend not putting all your eggs in one basket and diversifying your campaigns with other search engines. You can learn more about them in this article. Moreover, for certain consumer categories, traditional search engines may be unacceptable for various reasons. For instance, proponents of internet anonymity may steer clear of the pro-American Google. You can find information about the most popular search engines abroad in our new material.
The power of search engines continues to expand rapidly, and resisting this trend is largely futile. The internet allows us to obtain answers quickly, comprehensively, and with minimal effort. If it's not you, someone else will surely seize this sweet opportunity to attract content consumers. Our suggestion? If you can't stop it, lead it! Why not take advantage of this unpretentious yet extremely valuable tool for promoting offers, known as a search engine?
The power of search engines continues to expand rapidly, and resisting this trend is largely futile. The internet allows us to obtain answers quickly, comprehensively, and with minimal effort. If it's not you, someone else will surely seize this sweet opportunity to attract content consumers. Our suggestion? If you can't stop it, lead it! Why not take advantage of this unpretentious yet extremely valuable tool for promoting offers, known as a search engine?