Today, there is a trend of CBD offers across the USA and Europe. This trend is global in scope and extends beyond the CPA marketing market. Europeans exhibit significant loyalty towards such products. Additionally, CBD offers have a clear target audience. The approaches are similar to many offers in the CIS region and should be familiar if you have experience with physical products.
Now, let us introduce our exclusive case for promoting a CBD offer in Canada - CBD Gummies (CA) - a natural pain reliever.
Now, let us introduce our exclusive case for promoting a CBD offer in Canada - CBD Gummies (CA) - a natural pain reliever.
A brief summary of the case
Offer: CBD Gummies
Campaign Period: 13.02.2021 – 28.02.2021
Expenses: 417,224 rubles
Revenue: 851,137 rubles
Profit: 433,913 rubles
Conversion Rate (CR): 3.07%
Return on Investment (ROI): 104%
Traffic Source: Facebook
Geo-Targeting: Canada
Language: French
Campaign Period: 13.02.2021 – 28.02.2021
Expenses: 417,224 rubles
Revenue: 851,137 rubles
Profit: 433,913 rubles
Conversion Rate (CR): 3.07%
Return on Investment (ROI): 104%
Traffic Source: Facebook
Geo-Targeting: Canada
Language: French
Creatives
We are using teaser-style banners: a clickbait image in the background, a text trigger, and a person with a testimonial (more commonly without people nowadays).
We also tested these creatives: an image turned into a 5-second video format.
We do not include any text in the ad itself.
White
At the time of writing the case, we were following the approach: we visit the Shopify Blog website, select whitepapers that are relevant to the promoted offer, upload them along with creatives, and run Facebook ads driving traffic to this whitepaper.
Our website always includes:
- A contact data collection form;
- Privacy policy;
- Cookies information.
Fun Page
The landing page is created in relevance to the whitepaper. From the information provided, we take the following actions:
- Avatar + Cover image;
- Button;
- Posts (someone else handles automated posting);
- Link to the landing page in the description;
- Link to the same privacy policy as on the landing page.
Tracker
We work with KIATARO. For Facebook advertising, we usually use:
- Local white/black method;
- JavaScript base64 + builder (Webflow, but we're transitioning away from it as it's not performing as well as before);
- DzhaClo - their basic setup.
Accounts
We engage in renting/farming/account registration. We mostly operate by injecting accounts through automated registrations, followed by transferring them to rented/farmed environments. At the time of this campaign, neither the rented nor farmed accounts had been warmed up.
The approach involved:
The average spending for such a launch was around $70-$90 per account.
The approach involved:
- Logging into the account and letting it sit for around 10-14 hours;
- Accessing the advertising account (ADS);
- Creating/accepting the ad creative and launching the campaign.
The average spending for such a launch was around $70-$90 per account.
Targeting
Gender: Female/Male, approximately in proportions of 70/30 (female audience performed better for us).
Age: 40–65+.
Placement: Facebook mobile feed.
Attribution window: 1 day post-click.
Budget: $70–$120.
Campaign structure: 1-1-1 (1 campaign - 1 ad set - 1 ad).
Age: 40–65+.
Placement: Facebook mobile feed.
Attribution window: 1 day post-click.
Budget: $70–$120.
Campaign structure: 1-1-1 (1 campaign - 1 ad set - 1 ad).
Pads
We followed a straightforward approach: opened a spy tool, selected a couple of pre-landers, simultaneously directed traffic to two pre-landers, and then observed which one performed better. We kept the better-performing variant and scaled it.
Conclusions
Spent: 417,224 rubles.
Earned: 851,137 rubles.
Profit: 433,913 rubles.
ROI: 104%
This was the most successful campaign. We decided not to miss out on it and took action to scale it 🙂 The conversion rate held steady at 3%.
If you're still skeptical about CBD offers, you're missing out. We hope our case was able to dispel your doubts. In short, if you're looking for something new and profitable, definitely consider CBD offers. We recommend acting fast to replicate our case and grab your share of profit!
SS-offers are viable and recommended to run. There's no approval process or trash here. Instead, you have a fixed payout for specific actions, and it's easier to forecast ROI. The test campaign with the Keto Body Trim offer confirmed this.
For all webmasters joining our new-generation affiliate network AFFSTAR, we provide complete support for launching and ongoing assistance with all inquiries.
If you need help with campaigns, reach out to our agents Viktor and Ulyana.
Or join the chat for real arbitrage help (in this chat, top performers share their experiences).
You can find all our case studies at the link.
We're waiting for you and your traffic at AFFSTAR!
Earned: 851,137 rubles.
Profit: 433,913 rubles.
ROI: 104%
This was the most successful campaign. We decided not to miss out on it and took action to scale it 🙂 The conversion rate held steady at 3%.
If you're still skeptical about CBD offers, you're missing out. We hope our case was able to dispel your doubts. In short, if you're looking for something new and profitable, definitely consider CBD offers. We recommend acting fast to replicate our case and grab your share of profit!
SS-offers are viable and recommended to run. There's no approval process or trash here. Instead, you have a fixed payout for specific actions, and it's easier to forecast ROI. The test campaign with the Keto Body Trim offer confirmed this.
For all webmasters joining our new-generation affiliate network AFFSTAR, we provide complete support for launching and ongoing assistance with all inquiries.
If you need help with campaigns, reach out to our agents Viktor and Ulyana.
Or join the chat for real arbitrage help (in this chat, top performers share their experiences).
You can find all our case studies at the link.
We're waiting for you and your traffic at AFFSTAR!