Overview of affiliate programs
Overview of affiliate programs" можно определить как a review and description of various affiliate programs that offer earning opportunities in internet marketing. Such overviews typically include details on the terms of participation in the program, the amount of commission payouts
Traffic arbitrage

Best casino affiliate programs: 31+ gambling affiliate programs to choose from

Casino affiliate programs operate in one of the most profitable segments of the entertainment industry. Every day, numerous players flock to gambling clubs, hoping to hit the jackpot or secure a substantial multiplier.
Any affiliate programs mean money, but gambling affiliate programs mean enormous profits. While physical casinos are virtually prohibited across most of the Russian Federation, online clubs operate and allow betting. Gamblers spend substantial sums on such platforms, and gambling affiliate programs enable one to earn indecently large amounts from this.
We delve into the mechanics of how such affiliate programs work, how to earn, and, most importantly, where?

Top casino affiliate programs in 2023

We have compiled a rating of gambling affiliate programs that convert excellently and consistently pay in 2023.


The VAVADA affiliate program is an in-house brand casino affiliate program that has been operating in the market since 2017 and boasts a high level of retention. They accept affiliates from around the world, with a few exceptions, which can be clarified during the registration process. They provide full support and assistance to partners and operate on a RevShare model, as well as offering CPA on a trial basis.
The affiliate program is integrated into the product. To register for the affiliate program, please contact a manager.
Mention the promo code 'AFFSPOT' to the manager and get a 50% revenue share from the start!
  • RevShare: 50% \ CPA: The model is in a test mode, please inquire with the manager for details.
  • Negative carryover: None.
  • Reporting period: 15 days.
  • Payouts: from 1,000 ₽ or 15 USD to VISA, MasterCard, Webmoney, Piastrix, Monetix, Skrill, Neteller, Bitcoin, Tether, Ethereum.
  • Support: Telegram @acvavada.


PIN-UP Partners is a single-brand affiliate program for the PIN-UP casino and the eponymous bookmaker. These products have been in existence since 2016 and are among the leaders in the CIS region. The player acquisition funnel is simplified to the maximum, which allows for increased revenue. There are free mobile applications available for webmasters.
  • RevShare: up to 50% \ CPA: up to $200.
  • Negative carryover: RS - yes, RS+ - no.
  • Reporting period: 15 days.
  • Payouts: from $50 to Visa/Mastercard, QIWI, YooMoney, Skrill, Neteller, WebMoney, Bitcoin/USDT, Capitalist.
  • Support: Telegram @alexgpinup, @Eugene_pinup.


Playfina Partners — an affiliate program by affiliates for affiliates! This top-tier affiliate program from an experienced SEO team offers an individual approach and custom offers for greater profit. The affiliate program operates in the CA/DE/AT/AU/PT/IE/NO/NZ markets under the Curacao license, with RS/CPA/Hybrid models.
For all new partners, Playfina Partners offers an increased revenue share of 50% for the first 3 months!
  • RevShare: from 25% to 45% \ CPA: up to €400.
  • Negative carryover: No.
  • Reporting period: 14 days for CPA \ 1 month for RS and Hybrid.
  • Payouts: from €20 to Bank Wire, Skrill, Neteller, Crypto (ETH, BTC, USDT, LTC).
  • Support: Telegram @den_playfina, @andrew_playfina, @vika_playfina.


PartnerBC is a direct advertiser for the crypto-casino BC.GAME. It has been operating in the market since 2017. Players are offered a choice of almost all well-known cryptocurrencies.
There is also a range of fiat currencies and deposit/withdrawal methods available for the following regions: RU, IN, ID, CA, JP, KR, KZ, MX, MY, NG, PH, PK, TH, VN, BR, EG, GH, NZ. A generous welcome bonus ensures high deposit conversion, while a variety of promotions and gamification will keep players engaged for a long time.
  • RevShare: 50% \ CPA: Upon request.
  • Negative carryover: No.
  • Reporting period: 1 calendar month.
  • Payouts: from ₿0.001 or approximately $0.29 to USDT TRC20 or BTC wallet.
  • Support: Telegram @mark_bcgame.


The Gambling Craft affiliate program works with the Play Fortuna, Booi, and Jozz brands. They offer various payment models and a wide selection of promotional materials. This affiliate program is especially profitable for those working with Russian-speaking traffic. It's one of the few affiliate programs that offer a generous 50% revenue share from the start, except for brand traffic. Brand traffic is accepted at a rate of 20%.
  • RevShare: up to 50% / CPA: up to $50.
  • Negative carryover: No.
  • Reporting period: 15 days.
  • Payouts: from $10 to VISA, MasterCard, YooMoney, Ecopayz, Piastrix, Capitalist, Webmoney.
  • Support: Telegram @GamblingCraft.


Pelican Partners is a direct advertiser of high-converting gambling projects. Key GEOs: RU, UA, IN. They operate on a Revshare model and pay up to 77%. Payouts are made twice a month with no holds, and the statistics are quite transparent. Payment processing on the projects is smooth. They offer features for tracking multi-accounts, player linking through promo codes, and a referral system with a 5% share of the profit from referred partners.
  • RevShare: up to 77% \ CPA: up to $100.
  • Negative carryover: Yes, but negative player adjustments or disabling negative players are available upon request.
  • Reporting period: 15 days.
  • Payouts: from $20 per project via QIWI, WebMoney (WMZ), Capitalist, USDT TRC20, Bank cards (UAH only), Piastrix.
  • Support: Telegram @pelican_bro.


The PoshFriends affiliate program represents two brands - Casino X and Joy Casino. Key features of the project include high conversion rates, numerous payment options for webmasters, and the best player LTV; players tend to stay engaged for years. The affiliate program accepts nearly all types of traffic. Its brands cater to both domestic and international users.
  • RevShare: from 15 to 45% / CPA: up to $200.
  • Negative carryover: No.
  • Reporting period: 30 days.
  • Payouts: from $20 via WebMoney, Wire (from 2000 EUR), Skrill, Neteller, Capitalist, EcoPayz, BTC, ETH, LTC, XRP.
  • Support: Telegram @Poshfriends_support.


Alpha Affiliates is a direct advertiser offering gambling offers since 2012. Among their brands are 1RED, Neospin, Loki Casino, and the company's flagship, 'Rising Star of the Year' according to SiGMA Europe 2022, the crypto offer Bets.io.
Alpha Affiliates has already gained the trust of 2,000,000 players and 15,000 webmasters from around the world. The affiliate program accepts traffic from over 100 GEOs, making it easy for you to find a profitable offer for almost any niche.
  • RevShare: up to 50% \ CPA: up to €500.
  • Negative carryover: No.
  • Reporting period: 30 days.
  • Payouts: from €100 via Capitalist, BTC, USDT (TRC20 / ERC20), WebMoney, PayPal, Skrill, Neteller, and Wire (from €1,000).
  • Support: Telegram @PolinaAlphaAffiliates.


Mostbet Partners is the official affiliate program of the bookmaker and online casino Mostbet, licensed in Curacao. Advantages:
  • Wide range of GEOs and the best conversion rates in AZ, UZ, BD, IN, PL, KZ, TR, CZ.
  • Loyalty program - an in-house store where you can exchange points for leads for prizes.
  • Free promotional materials.
  • Personal manager support.
Get 200 points in the store! To do this, register with Mostbet Partners through the link and tell your personal manager the promotional code 'AFFSPOT'.
  • RevShare: up to 60% \ CPA: up to $120.
  • Negative carryover: No.
  • Reporting period: 15 days.
  • Payouts: from $50 via Wire Transfer, VISA, Maestro, Neteller, QIWI, PAXUM, Mastercard, WebMoney, PayPal, Capitalist, Skrill, USDT, and others.
  • Support: Telegram @Mostpartnersbot.


The Partners 1xSlots affiliate program is the direct advertiser of the 1xSlots brand. It's a licensed casino that you won't have to be embarrassed about in front of players! Partners 1xSlots has virtually no restrictions on the accepted traffic GEOs; the affiliate program welcomes players from both Latin American countries and from Russia, Ukraine, and other CIS countries.
The project is unique with its commission system that has no admin fee.
  • RevShare: up to 45%.
  • Negative carryover: No.
  • Reporting period: 1 calendar month or weekly payments.
  • Payouts: from $30 via WebMoney, Piastrix, Payeer, and over 100 other payment methods.
  • Support: Telegram @partners1xslots.


N1 Partners is a direct advertiser with highly converting casino brands that are well-known in the world of gambling: N1 Casino, N1 Bet, Joo Casino, Slot Hunter.
They offer a lifelong RevShare of up to 45% with no negative carryover, high CPA rates, Hybrid options, and a Sub-Affiliate commission of 5%. We tailor the best package for your traffic and create all the necessary banners and landing pages. We accept over 20 GEOs, including CA, AU, DE, AT, CH, IE, NO, DK, and more.
Withdrawals are processed monthly on the first working day of the month without delays. The option for more frequent payouts can be discussed with your personal manager.
  • RevShare: 45% / CPA: starting from €150.
  • Negative carryover: none.
  • Reporting period: 30 days.
  • Payouts: starting from $20, available on VISA, MasterCard, Skrill, Neteller, CoinsPaid, Wire Transfer, Bitcoin.
  • Support: Telegram @arina_yelis.


7BitPartners - a partner program, operates in the gambling niche since 2014. This affiliate program features three brands: 7BitCasino, Katsubet, and the recently launched Mirax. Their brands hold top positions in the search for "crypto casinos." Primary geos include CA, AU, NZ, and worldwide crypto traffic.
The affiliate program guarantees timely payments and provides 24/7 assistance.
  • RevShare: up to 50% / CPA: up to $300, Hybrid available as well.
  • Negative carryover: none.
  • Reporting period: 30 days.
  • Payouts: starting from €100 or 0.02 BTC via Bank Transfer, Neteller, Skrill, CoinsPaid (crypto), and soon PayPal.
  • Support: Telegram @EmmaM7.


The direct advertiser Friends Casino offers the opportunity to earn by attracting internet users to a young and modern online casino. The project was launched in 2021 and is targeted at people from Russia and the CIS countries. Transparent statistics, timely payments, and 24/7 support are provided.
The Friends Casino casino affiliate program is integrated into the product. To register for the affiliate program, please contact your manager.
  • RevShare: 40%.
  • Negative carryover: yes.
  • Reporting period: 14 days.
  • Payouts: starting from 100 ₽ via Visa, MasterCard, QIWI, YooMoney, Payeer, AdvCash, cryptocurrencies, mobile payments.
  • Support: Telegram @Denys_Affiliate.


Brillx represents the affiliate program of its namesake casino. Anyone interested can start earning on the platform by distributing an affiliate link through which new users will register and play. Transparent statistics, timely payments, and 24/7 support are provided.
The affiliate program of Brillx Casino is integrated into the product. To register for the affiliate program, please contact your manager.
  • RevShare: 40%.
  • Negative carryover: yes.
  • Reporting period: 14 days.
  • Payouts: starting from 100 ₽ via Visa, MasterCard, QIWI, YooMoney, Payeer, AdvCash, cryptocurrencies, mobile payment.
  • Support: Telegram @Denys_Affiliate.


Bilbet's affiliate program is a new offering in the Indian market and an excellent opportunity to work with a clean database for above-market betting rates. The flexible post-back setup system and transparent statistics allow for traffic assessment at any time of the day. Timely payments are guaranteed through WMZ/Capitalist.
Your manager will be in touch daily and, in the event of any product-related issues (which can happen), will promptly inform you.
  • RevShare: up to 40% of GGR / CPA: up to $80.
  • Negative carryover: yes.
  • Reporting period: 14 days.
  • Payouts: starting from $100 via WMZ, Capitalist, USDT.
  • Support: Telegram @suppbilbet.


Cataffs.com is the new affiliate program of the CatCasino brand. The affiliate team consists of experienced individuals who have worked on top projects and have come together to create their own. They accept top GEOs: Canada, Scandinavia, New Zealand, CIS, and Eastern Europe. The product website is localized for each country, and the best payment gateways are integrated everywhere. Upon request, the affiliate program provides advanced statistics.
  • RevShare: up to 50% / CPA: up to $500.
  • Negative carryover: no.
  • Reporting period: 15 days.
  • Payouts: starting from $25 via WMZ, Wire, Capitalist, Skrill, Cryptocurrencies.
  • Support: Telegram @cataffs_support.


Profit Partners affiliate program collaborates with brands such as Deluxe Casino, Lotoru, and Золото Лото. All of these casinos have been in operation for a considerable time, are well-known, and offer attractive bonuses. The program offers four commission models, and new partners receive a $10 bonus.
  • RevShare: from 25% to 45% / CPA: up to $50.
  • Negative carryover: partial deduction.
  • Reporting period: 14 days.
  • Payouts: starting from $20 via Webmoney, Wire, QIWI, Capitalist, Bitcoin.
  • Support: Telegram @profitpartnersclub.


ParipesaPartners - The Perfect Partnership in the Betting World. Paripesa is a top betting project with a modern website, a wide range of live and pre-match betting options for 40 sports, high-quality advertising, and over 100,000 daily views. It covers a global GEO - WorldWide.
  • RevShare: up to 55% / CPA: up to $120.
  • Negative carryover: individually determined.
  • Reporting period: up to 28 days.
  • Payouts: starting from $30 via WebMoney, Neteller, Skrill, EcoPayz, cryptocurrencies, bank transfer.
  • Support: Email partners@paripesapartners.org.


ZENBET Partners - an affiliate program from a direct advertiser with over 20 years of experience in the market. They accept traffic from Russia, Kazakhstan, Brazil, Mexico, Iran, the UAE, Canada, and Germany. Promote what you prefer: betting, gambling, or live dealers.
To receive payouts from this affiliate program, webmasters are required to first withdraw the funds to their Zenit bookmaker account. Then, they should top up their balance in the bookmaker account with the minimum required amount to verify the payment method. Only after completing these steps will you be able to withdraw your profit.
  • RevShare: up to 50% / CPA: up to $150.
  • Negative carryover: yes.
  • Reporting period: 7 days.
  • Payouts: starting from 2,000 ₽ via VISA, MasterCard, МИР, Ecopayz, Piastrix.
  • Support: Telegram @ZBpartnerssupport.


There are issues with payouts in the Game Revenue affiliate program. At the moment, we do not recommend partnering with this affiliate program.
The Game Revenue affiliate program is popular due to its high conversions, stable payouts, and attractive commissions for partners. It collaborates with four casinos - Argo, Ivi, ZigZag, Ego, Explosino. Two of them have their betting platforms, and there are separate tools for this purpose within the affiliate program. Moreover, the affiliate program has no restrictions on traffic types and GEOs, and your personal dashboard provides you with comprehensive statistics.
  • RevShare: up to 60%.
  • Negative carryover: no.
  • Reporting period: 30 days.
  • Minimum payout: $40 via VISA, MasterCard, Ecopayz, Wire, NETELLER, Qiwi, Skrill, WebMoney, YooMoney.
  • Support: Skype game-revenue.


The direct partnership format doesn't suit everyone. Sometimes you need a variety of offers and coverage for any GEO to test the conversion on a specific brand. In such cases, affiliate networks and CPA networks with gambling offers come to the rescue.


Affastra - a gambling and betting platform from professionals in the affiliate industry with over 10 years of experience in affiliate marketing. Exclusive Android and iOS applications can be obtained through the Telegram bot, all in automatic mode, for your convenience. The affiliate program is ready to make daily payments to reliable partners.
Mention the promo code "AFFSPOT" to your manager and receive an additional $5 for your bet on the Bet o Bet offer targeting Latin America! Get it now.
  • Number of gambling offers: 100+.
  • Minimum payout: starting from $50 in USDT and Capitalist.
  • Support: Telegram @affastra.


The multi-vertical affiliate network MyLead offers over 200 gambling offers from a selection of over 4,000 offers available across various verticals to suit any taste and GEO. For instance, Vulkan Vegas (with payouts up to $113.34), GG.Bet (with payouts up to $125.93), or Ice Casino (offering payouts up to $113.34).
  • Number of Gambling offers: 200+.
  • Minimum payout: $20.
  • Support: Telegram @MyLead_SupportBot.


Traffic Cake is an affiliate network with gambling and betting offers. They are an authorized partner of brands like Vulkan Vegas, IceCasino, GG.Bet, and others. They cover numerous GEOs, including Europe, Latin America, and Asia.
They operate on CPA (up to 500 EUR), RevShare (up to 60%), and Hybrid models. They offer free mobile applications and PWA for uploading.
  • Number of offers: 6.
  • Payouts: Weekly starting from €55 via Qiwi, WMZ, Capitalist, Skrill, Neteller, Bitcoin, USDT.
  • Support: Telegram @CAKEmanager, @CAKEsupport.


UFFILIATES - a reliable affiliate network from the Bookmaker Ratings, offers over 300 gambling offers. With UFFILIATES, you can drive traffic to over 50 GEOs worldwide. The affiliate network also provides offers from legal bookmakers such as TSUPIS and offshore bookmakers, as well as financial offers from major banks and financial organizations.
Webmasters receive advance payments, tax compensation, and weekly payouts.
  • Number of Gambling offers: 350.
  • Minimum payout: starting from 3,500 ₽ or $50 without a hold to UA, KZ, RU bank cards, USDT (TRC20), self-employed, individual entrepreneur, or LLC accounts, Capitalist, cash in Moscow or Yekaterinburg. You can request a manual payout from your manager.
  • Support: Telegram @uffiliates_bot.


SERIOUS.PARTNERS - a multi-vertical affiliate network from the future, which values your time and money.
High payouts, a wide selection of offers, assistance with all expenses, and daily payments are what the network offers.
SERIOUS.PARTNERS creates all the conditions for webmasters to generate profit.
New users will receive an additional 10% on their first payout using the promo code "affspot10". Claim it now.
  • Number of Gambling offers: 350.
  • Minimum payout: starting from $100 in USDT, USDC, WebMoney, Capitalist, Wire, Individual Entrepreneur (ИП) / Limited Liability Company (ООО).
  • Support: Telegram @seriouspartners.


LGaming is an ecosystem in the gambling and betting verticals, as well as an affiliate program of the future that's available in the present. The affiliate program offers daily arbitrage tools, all conveniently accessible in one place. Exclusive in-house offers such as BetAndreas with a reg2dep conversion rate of up to 20% are also available.
  • Number of Gambling offers: 1086.
  • Minimum payout: starting from $100 via Visa/MasterCard, Wire, Capitalist, USDT, Bitcoin.
  • Support: Telegram @LGamingbot.


Advertise is an affiliate network with high payouts and top offers, including options in gambling and betting. It provides numerous convenient tools, covers various geolocations, and offers protection against unscrupulous advertisers.
  • Number of Gambling offers: 650+.
  • Minimum payout: 100 rubles.
  • Support: Telegram @GenaAdvertise.


RevenueLab is an affiliate network aggregator with the largest number of gambling offers: over 730 options! They accept all types of traffic and provide comprehensive statistics that display all the necessary metrics. This network is suitable for both CPA and RevShare models.
  • Number of Gambling offers: 930.
  • Minimum payout: $100.
  • Support: Telegram @revenuelabsupport.


PlayCash is a reliable partner in the iGaming vertical. The affiliate network has expertise in how to earn from gambling, and they are ready to share it. PlayCash creates the conditions and provides the necessary tools for webmasters and arbitrageurs:
  • Offers for any traffic source: FB, UAC, TT, SEO, streaming.
  • Free PWA and web-view applications, cloaking, chat-bots.
  • Individual terms for teams.
  • Low minimum hold and payouts to any payment method.
Features of the affiliate network:
  • Number of offers: over 500 in 70+ GEOs.
  • Payment models: CPA, CPL, RevShare, Hybrid.
  • Payouts: starting from $100 in USDT, Bitcoin, Capitalist, bank cards, WMZ, Bank wire. Any payment method can be added upon request.
  • Support: Telegram @roman_playcash.


The 3snet affiliate program has established itself in the market and is well-loved by affiliates. They offer over 1000 gambling and betting offers for all GEOs with high payouts.
  • Number of Gambling offers: 1000.
  • Payouts: starting from 1 ₽ via Wire, Skrill, Capitalist, USDT, WebMoney, and other payment methods available upon request.
  • Support: through tickets in the affiliate network interface.


Alfaleads is an international platform that accepts traffic from all over the world. It offers a large number of offers for various verticals, especially in the iGaming sector. Individual creatives can be created for webmasters.
  • Number of Gambling offers: 286.
  • Payouts: starting from $30.
  • Support: Telegram @alfa_sup.
Collaborating with leading platforms featured in the rankings offers promising earning opportunities. Gambling is a high-revenue niche, but it also comes with intense competition. However, given the continuous growth and expansion of the online casino market, you can find your place within it.


A gambling affiliate program, or casino affiliate program, is a form of collaboration with an online casino where you attract new players to the casino, and its owners share the revenue generated from these players with you.
The global gambling market has been growing annually. The exception was the year 2020 when the pandemic adversely affected all offline businesses, including land-based casinos. However, the world is changing, and an increasing number of sports bets and spins are being made in online casinos. By 2023, analysts predict that casino revenue will increase to $525 billion USD.


The working scheme itself is extremely simple. To become a partner and promote an online casino, you need to:
  1. Choose a casino you want to collaborate with.
  2. Find the affiliate program link and register. Typically, the affiliate program link can be found in the footer of the casino's website under the "Affiliate Program" or "Partner Program" section.
  3. Obtain your affiliate link from your affiliate dashboard, which you'll use to refer players, and start promoting it online.
  4. The affiliate program will track the players you refer, and you'll receive commissions for them.
There is an excellent video for those who are just starting to work with gambling. It is presented by Alexander Artemov, the owner of the RevenueLab affiliate program.
Affiliate programs for casinos are commonly operated using three main models: Revenue Share, CPA (Cost Per Acquisition), and Hybrid.


Under the RevShare model, you will receive a percentage of the revenue generated by the casino from the players you have referred. The RevShare percentage can range from 15% to 60%.
You can find all the terms and conditions on the website of the affiliate program you are interested in.
RevShare can be dynamic or fixed. With dynamic RevShare, the percentage of revenue you receive depends on the number of players you refer. Here's how it works: if you refer 1 player in a month, you'll get 15% of their losses. If you refer 400 players, you'll get 50% of their losses. When RevShare is fixed, you'll receive a consistent percentage, regardless of the number of players you refer. In cases where you have substantial traffic, affiliate programs are open to discussing individual terms.
This model works best with traffic from search or contextual advertising. If you know how to create websites or set up contextual advertising to pass moderation, then this is your choice. More than 80% of affiliates in the gambling market work precisely with this model. RevShare can generate income for affiliates for years and bring in thousands of dollars.


CPA - a straightforward format: you refer a player who makes a deposit of a certain amount, and you receive a one-time payment. The payout amount largely depends on the brand and geography.
For players from TIER1 countries, affiliate programs can pay up to $300, from TIER2 up to $100, and from TIER3 up to $40. Typically, this model has a so-called Baseline or minimum deposit requirement. This means that the players you refer must make a specific deposit, or else you might not get paid for the referred players. Usually, the minimum deposit requirement is no more than $10, so if you're sending quality traffic, you have nothing to worry about.
One of the main sources of traffic for CPA is social networks, such as Facebook. However, you need some skills and a budget to acquire traffic from there.


Hybrid model, in which you receive a fixed rate for each referred player along with a smaller percentage through the RevShare model.
For example, you refer a player, receive $15 for their first deposit, and 15% RevShare.


In terms of earning through casino affiliate marketing, the right methods of user acquisition are crucial. To begin with, it's important to understand your target audience, which primarily consists of men aged 25-75 years. You can roughly divide the audience into two categories: those seeking easy money and gambling enthusiasts who come to the casino for the excitement.
There are two popular sources of traffic for gambling.

SEO and contextual advertising

Search engines are an excellent source for gambling. If a person is actively searching for an online casino, it means they are already prepared to spend a certain amount there. The main challenge with this method is that it takes time. When planning to create a gambling-themed platform with the prospect of eventually merging it into an affiliate program, you should understand that the game will be long and may take up to six months, but the prospects are very promising.
For working with casino affiliates, review sites, brand-specific websites, and doorway pages are commonly used.
Other suitable sources of traffic include contextual and teaser advertising, social networks, and video hosting platforms.


Lion's share of traffic goes into traffic arbitrage. Webmasters go to great lengths to push gambling into advertising. You can certainly buy traffic where it's allowed, but don't expect good conversion rates or quick results.
All conversion schemes involve the ability to find unconventional sources and pass moderation where gambling themes are prohibited.


The best country is the one from which you can source traffic. If you know how to work with the Latin American audience: understand the language nuances, player preferences, and have studied the market – that will be the best country for you.
In affiliate marketing, countries are typically categorized into tiers: TIER1, TIER2, TIER3, and so on. The highest payouts and the most financially capable players are naturally found in TIER1. However, this also means that you can expect high competition within them.
TIER1 represents countries such as the USA, Canada, Italy, Australia, and Germany.
At the same time, TIER2 encompasses a much larger audience. A prominent example is the Republic of South Africa, where residents have shown an increasing interest in gambling in recent years. In TIER2 countries, the income level is lower, but this is offset by the size of the audience.
TIER3 countries are characterized by their abundance, and it is also possible to generate traffic from them. While the payouts for players from these countries are even lower, the competition is minimal. Many affiliates have achieved good earnings by working with less competitive countries.


Collaborating with casino affiliates directly has several advantages:
  1. Transparency of Statistics: Only direct affiliate programs provide complete player statistics. All the data is accessible in your personal account, allowing you to track it at any time.
  2. No Intermediaries: Reduces the likelihood of having a portion of your profit taken at any stage of cooperation, thus increasing your earnings.
  3. First-Hand Information: Working with affiliates directly minimizes the number of disputed situations.
  4. Low Shaving Probability: "Shaving" refers to deceiving webmasters by artificially reducing the number of leads or achieving unexpected wins at the end of the month, which would deduct from your income. This is ensured by points #1 and #2.
  5. Customized Terms: You can discuss terms directly. For example, with good traffic, you can easily negotiate the highest rate, which no network will offer. The same goes for hold, payout frequency, and other aspects.
  6. Payment Guarantee: Working with reputable affiliate programs ensures you will receive your profit as guaranteed.


Another option for collaborating with gambling affiliate programs is CPA networks. It has its advantages:
  1. A wide selection of offers is a significant advantage. This is a big plus because not everyone likes the idea of registering for each affiliate program, especially when you are creating a rating from several casinos that do not belong to a single affiliate network.
  2. The opportunity to earn a higher RevShare is another benefit. For example, working directly through an affiliate program, you may start with a 25% commission. Through a CPA network, you can expect a maximum revenue share of 40% or 50%. This is achieved because the network pays out at maximum rates (thanks to volume).
  3. Support service is available. A manager can help you select an offer that works in a specific GEO. The support team has statistics for all the offers, and they can suggest products with top conversion rates, reducing your potential costs. You can also rely on the assistance of specialists in challenging situations.
The downside of working with CPA networks is that they may take their commission from partner earnings. Working with CPA networks is more beneficial for beginners who have just started their journey in affiliate marketing.