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Traffic arbitrage

Trends in Gambling Arbitrage 2024: Key Developments to Watch

CatAffs
As the year draws to a close, it's time to reflect, tie up loose ends, and strategize for the future. Forecasting, strategizing, and planning are the pillars of success. Let's not just be inspired and dream but also formulate a strategy for the coming year.

Understanding key trends is crucial for success and profitability. The CatAffs team has analyzed the market and is ready to share insights into the trends shaping gambling arbitrage in 2024. Analyzing and forecasting these trends will help set clear goals for the future and identify new opportunities. So, if you want to stay one step ahead and know where the money is in 2024, read this article to the end 😉

How the Year Unfolded: Major Trends in Gambling Arbitrage 2023

2023 is dubbed the year of gambling, particularly in the realm of traffic arbitrage. The popularity of gambling in traffic arbitrage is at its peak for various reasons. Firstly, it's an incredibly profitable industry, with successful arbitrageurs potentially earning substantial profits.

Development of ASO Traffic:

ASO (App Store Optimization) traffic has become a top source, offering the opportunity to generate organic traffic. Organic traffic is considered more qualitative, as users navigate part of the funnel independently and are already motivated to install the application.

Mobile Gambling:

The growth of the mobile audience is driven by the dynamic and fast-paced nature of mobile games compared to desktop versions. Some gaming platforms develop special websites and apps for mobile devices, adapting their slots to this format.

Cryptocurrency Market Development:

The rise of the cryptocurrency market is largely driven not only by the dynamics of the gambling industry but also by several other factors. In 2023, there was a significant increase in cryptocurrency transaction volume—more than 70 times compared to the previous period. This creates favorable prospects for capital attraction and new players.

New GEOs in the Spotlight:

  • Africa: In 2023, Africa became relevant in the context of traffic. This unexpected but promising direction with minimal competition on the market is shared by 1xBet and 1win. One of the main advantages of this GEO is the affordable entry cost, providing an excellent opportunity to gain experience and understand the intricacies of traffic arbitrage.
  • Latin America: Brazil leads in terms of traffic, with Mexico also maintaining its position. Recently, other Latin American countries have enacted laws legalizing online gambling, such as Colombia and Argentina. Overall, the region offers excellent prospects and low competition—a highly attractive GEO.
  • Asia: The audience in Asia differs significantly in mentality, making it essential to consider this aspect when launching and promoting products. The right design and a creative approach become key factors for successful entry into this region. Hong Kong stands out as one of the most underrated yet promising markets due to the noticeably higher income levels compared to Latin America and Africa.

2024 Forecast from the CatAffs Team: Major Gambling Arbitrage Trends

Growth of the Gambling Industry: The popularity of gambling will not only persist but will also gain even more momentum. Gambling is a sector with high traffic volume, where millions of people place bets daily. The growing potential of this niche shows no signs of slowing down, as more people express interest in traffic acquisition in gambling. Currently, there are numerous strategies and opportunities for promoting products and services in this vertical.

Integration of Blockchain Technologies and Cryptocurrency: One of the most significant trends in 2024 will be the increased adoption of cryptocurrency as the primary payment method. Platforms will offer a diverse selection of cryptocurrencies beyond Bitcoin, including popular altcoins like Ethereum and Litecoin. Low transaction fees, fast processing times, and enhanced security will attract more players opting for them over traditional fiat options.

Advancement of Mobile Gambling: According to the latest statistics, it is expected that by 2027, the mobile gambling market will reach $250.4 billion, with a Compound Annual Growth Rate (CAGR) of 17.8% from 2020 to 2027. Clearly, in the coming years, we will witness more mobile adaptations of slots and an increase in the number of users.

AI, Aka the Future of Gambling: Artificial Intelligence (AI) is already actively applied in the gambling industry. It is used to automate routine operations through chatbots and enhance the user experience. Technologies contribute to the development of the gambling industry, and in 2024, we may see a broader implementation of AI and Virtual Reality (VR), providing a more personalized and engaging gaming experience, thus increasing demand among players.

In conclusion, there is no radical novelty to expect. The most relevant topics of the outgoing year will continue to evolve and modernize the foundation laid in previous years. The drive for innovation, the new turn of gambling arbitrage, and cryptocurrency are the key vectors of the upcoming year.

If you think it's too late to step into the gambling vertical, it's the opposite! Now is the best time. If you want to start living anew from the New Year, register with the CatAffs affiliate program or contact a manager—we focus on innovation and offer the most favorable collaboration conditions.