Overview of affiliate programs
Overview of affiliate programs" можно определить как a review and description of various affiliate programs that offer earning opportunities in internet marketing. Such overviews typically include details on the terms of participation in the program, the amount of commission payouts
Traffic arbitrage

Android vs iOS statistics in 2023. We analyze the current figures and facts

Hello, folks! It cannot be denied that technology is evolving rapidly. However, in 2022, the battle for dominance in the global operating system market was still ongoing between Android and iOS. The war between them has been going on for years, and it is likely that it will not end anytime soon. So, which of these two giants is the leader? It's difficult to determine without numbers, so let's take a look at the statistics together and draw some conclusions!

Android vs iOS: comparison and facts

Apple is one of the most influential and recognizable brands in the world. In 2022, the company's valuation exceeded $2 trillion. Since 2018, Apple has divided its business into five segments: iPhone, iPad, Mac, Services, and Wearables, Home, and Accessories. The iPhone generates a significant portion of the company's revenue. However, in recent years, there has been an increasing focus on services and portable devices, home goods, and accessories as Apple seeks new ways to prevent revenue decline. Currently, all attention is drawn to Apple's new products, which include virtual reality headsets and autonomous vehicles.
On the other hand, Android devices dominate the market in over 190 countries and boast over 2.5 billion active users, although the operating system has faced challenges in surpassing iOS in Japan and the United States. In Brazil, India, Indonesia, Iran, and Turkey, Android holds over 85% of the market share. Many Chinese companies operate third-party app stores on the Android platform, accounting for 75% of all smartphone users in China.
Key statistics for Android:

  • Android has over 2.8 billion active users, capturing a 75% market share globally.
  • Android holds over 85% of the market in Brazil, India, Indonesia, Turkey, and Vietnam.
  • In 2021, over 1 billion smartphones based on Android were sold.
  • Samsung is the largest manufacturer, followed by Huawei and Xiaomi.

Key statistics for Apple:

  • Apple's revenue in 2021 amounted to $274 billion, with 50% attributed to iPhone sales.
  • Apple sold 194 million iPhones, 71 million iPads, and 20 million Mac and MacBook computers in 2021.
  • Over 110 million AirPods and 43 million Apple Watches were sold.
  • Apple Music has 72 million subscribers, and Apple TV has over 40 million subscribers.

Global market share of Android and iOS (%). How many people use Android and Apple?

Android dominates the global market, accounting for 71% of smartphone usage at the beginning of 2021. The market share of Android has slightly decreased over the past two years, as Apple's iPhone 11 and 12 were well-received by the audience.

Android and iOS market share in the USA (%)

As of the beginning of 2021, Android holds a 38% market share in the United States. Apple has always been the most popular smartphone brand in this country.

Android and iOS market share in the UK (%)

In the United Kingdom, the percentage of iPhone users is higher compared to most European countries. Therefore, it is a territory where Android and iOS particularly compete for a larger market share. Apple recently surpassed Android, with Android's market share standing at 47% at the beginning of 2021.

Statistics of Android and iOS users in 2022

Since its inception, Android has gained an increasing number of users with each passing year. Despite the slowdown in customer growth in more mature markets, Android continued to grow at a significant pace due to its popularity in developing countries.
Despite declining device sales in recent years, the number of active iPhone users continues to increase. Apple has shifted its focus towards services and other sources of long-term revenue as customers are using smartphones for longer durations.

Let's summarize the results

Today, there are approximately 3.5 billion smartphone users worldwide. Google's Android and Apple's iOS together account for 99% of the global mobile market. The majority of smartphones use Android-based operating systems, which is remarkable.

It's fascinating how Apple, as the sole manufacturer of iOS-based smartphones, remains the most popular choice in the United States and Japan, despite hundreds of manufacturers using Android.

Just like cars and motorcycles are important to different owners, people choose between Android and iOS devices based on their desired features. Estimates suggest that by 2023, only Android and iOS devices will be sold worldwide.

However, the technology industry always has a habit of introducing something new when you least expect it. Perhaps in a few years, something better than Android or iOS will emerge, capturing our devices and hearts.