TikTok is one of the most popular social networks in the modern media space. Initially positioning itself as a social network for young people, it later gained recognition among users of all ages. Today, TikTok boasts over 1 billion monthly users, making it an incredibly enticing platform for advertising products of all kinds. Recently, the TikTok app introduced a feature called 'Stitching.' Let's take a closer look at this new feature and how it can be monetized in traffic arbitrage.
What is Stitching in TikTok?
The Stitching feature allows users to transform existing TikTok videos by adding their own or promoting their old videos by incorporating new segments. Stitching other users' videos is possible only if they have configured the appropriate privacy settings in their accounts.
Advantages and Novelty of TikTok Stitching
Previously, TikTok had already introduced features with similar functionality, such as Duets and Reactions. These features enable users to interact with each other and create collaborative videos.
The difference between these options and Stitching is that the new feature allows both users to record full-screen videos. Duets enable recording a video alongside the original, while in the case of Reactions, the additional video appears in a small window overlaying the original video.
Guide to Using Stitching in TikTok
Firstly, you need to configure the appropriate privacy settings in your TikTok account - allow other users to stitch your videos. Next, you need to find a video suitable for stitching and click on the 'Share' button in the right panel.
In the pop-up window, click on the 'Stitch' option - this will open the editing panel.
In the original video, you need to select a segment up to five seconds in duration that you will work with. After clicking the 'Next' button, record your content (15 seconds or 60 seconds - these are the maximum time frames). Afterward, you can add music or effects and publish the video on your profile."
How to Use Stitching in TikTok to Drive More Traffic
TikTok, as a social network, offers significant opportunities for increasing traffic. Let's explore how you can use other users' videos for this purpose through the stitching feature. We've previously discussed how this feature works. Now, let's apply it to a specific vertical we aim to attract traffic to. As an example, let's consider iGaming.
In the case of offering a smart link, it is expected that leads will perform the desired action by clicking the link. Therefore, we need to take several preparatory steps:
- To begin, determine the GEO (geographic location) from which you need to attract traffic. Then reset your device settings and use a VPN tool to set the desired GEO.
- Next, proceed as with regular video stitching in TikTok. Start by selecting a suitable video – ideally, it should depict the gameplay process and/or a happy player receiving their winnings.
- Click the share arrow and select 'Stitch.' In this window, choose the original video's timeline that you need.
- Then, record your part of the video and leave it in Drafts.
- Afterward, in this Drafts section, click the 'Back' arrow at the top of the screen and delete the part you recorded. Now, here's the crucial step: you need to close the application without pressing anything.
- Open TikTok again and click on the unpublished video. Add all the necessary creatives and choose the timeline for displaying the creatives.
- Click save and delete the profile description of the original video. To do this, select the profile name and long-press the voice input (microphone icon) of the text until the highlighted portion is deleted."
TikTok is a promising source through which any arbitrageur can attract traffic for their desired vertical. To optimize your work, it's important to understand how TikTok operates from the inside. For example, the platform prioritizes original videos as preferred content, and its algorithms showcase the best results in user recommendations. Another hack to boost conversion could be an attractive profile name and link in the description.
Now you know a bit more about attracting leads using the new TikTok Stitching feature. Follow our recommendations carefully and increase the volume and quality of your TikTok traffic!