Traffic arbitrage cases
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Doorways in Traffic Arbitrage: Top Cases of 2023

Doorways are sites that are created to redirect visitors to another resource. They are useless from the user's point of view. The sites are filled with meaningless content, sharpened under a certain group of keywords, and maximally use other methods of optimization and promotion, thanks to which they fall into the top for the necessary requests. When users enter the desired phrase into the search engine, they see a doorway in the search results, click on the snippet, and go to it or directly to the desired offer or pre-landing.
In this article, we will present the top cases of 2023 from the world of traffic arbitrage using doorways. We will not only showcase successful cases, as learning from mistakes is equally important. These cases will help readers understand the logic of webmasters and the nuances of working with offers and traffic sources.


    In the world of traffic arbitrage, webmasters are always on the lookout for new ways to drive traffic to their offers. One strategy that has been around for a while and is still relevant in 2023 is the use of doorways. Doorways are sites that are optimized for specific keywords and are designed to redirect traffic to the desired offer or pre-landing page. In this article, we will discuss the advantages and disadvantages of using doorways, provide some top strategies for implementing them in 2023, and showcase some case studies of successful and failed attempts.

    What Are Doorways in Traffic Arbitrage?

    As mentioned earlier, doorways are sites that are created to redirect visitors to another resource. They are often filled with low-quality or meaningless content, and are optimized for specific keywords. When a user searches for a specific phrase, the doorway appears in the search results, and when clicked, the user is redirected to the desired offer or pre-landing page.

    Advantages and Disadvantages of Doorways


    • Doorways can be an effective way to drive targeted traffic to your offer or pre-landing page.
    • They can be relatively easy and inexpensive to create.
    • They can help improve the SEO ranking of your main site by driving traffic and backlinks.


    • Doorways can be seen as deceptive and spammy by users, which can harm your brand reputation.
    • They are against the terms of service of many search engines and can result in penalties or even bans.
    • They require constant maintenance and updating to remain effective.

    Top Doorway Strategies for 2023

    1. Focus on User Experience - While doorways are designed for search engines, it's important not to neglect the user experience. Create a clean and easy-to-navigate site that provides value to the user.
    2. Use Multiple Domains - To avoid penalties from search engines, it's a good idea to use multiple domains for your doorways. This way, if one is penalized, the others will still be able to drive traffic.
    3. Stay Up-to-Date on SEO Trends - SEO is constantly evolving, and it's important to stay up-to-date on the latest trends and best practices. This will ensure that your doorways remain effective and compliant.

    Key Takeaways

    • Doorway pages can be a controversial tactic in the world of traffic arbitrage, but they can be effective if used properly.
    • The key to success with doorway pages is to create high-quality, relevant content that provides value to the user.
    • Doorway pages should never be used as a deceptive or manipulative tactic to trick users into clicking on a link.
    • Always prioritize user experience and make sure your content is optimized for both search engines and human readers.


    While doorway pages can be a polarizing topic in the world of traffic arbitrage, they can be a useful tool for driving targeted traffic to your offers. By focusing on creating high-quality, relevant content that provides value to the user, you can create a doorway page strategy that is both effective and ethical. However, it's important to always prioritize user experience and avoid any tactics that may be seen as deceptive or manipulative. With the right approach, doorway pages can be a valuable addition to any traffic arbitrage toolkit.

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